Starting your own medical practice can be a daunting task. It is challenging and can be complicated. At Sariva, we understand the path you are starting and we are committed to making it easier for you. Having a detailed plan from the get go can help ease the process and give you clear directions on what to do at every step of the way, from financing to welcoming your first patient.
Here are a list of steps you should follow in setting up your clinic:
- Get registered with Regulatory Bodies:
In Nigeria, three registrations are required to set up a clinic. First, a business registration from the corporate affairs commission. Second, an operation permit from the federal ministry of health. Finally, an operating licence (usually issued by the state government)which is to be renewed yearly.
- Develop your business plan:
A business plan serves as a guide for detailing a business’ goals and objectives and how it intends to achieve them. It roadmaps marketing, financial and operational standpoints. It should contain an executive summary and business description, market analysis and strategy, sales and marketing plan, and financial needs and projections. For the first 3-5 years of the business. Be as specific as possible, and decide with your target audience in mind. Do your research and try to be as realistic as possible.
- Get funding:
Setting up hospitals is capital intensive, as it requires upfront costs for location, equipment, and other payments. It is important to decide where these funds can be raised from. There are many options to consider such as loans, grants and donations, investor capital and personal financing where possible. It’s advised to have enough funds to cover equipment and start up costs such as bills and payroll before setting up.
- Decide location and aesthetics:
In Nigeria, the regulatory bodies give certain building specifications which vary from state to state. Find out what specifications apply to the state where your clinic building is located. Choose an area that is accessible and visible to people. Also ensure that your hospital is strategically located to ensure that it is easily accessible for your target clients.
It is also important to consider designing your hospital tastefully and ensuring it is aesthetically pleasing. Such that patients feel welcomed and calmed when they visit.
- Source equipments for your practice:
There are basic equipment requirements for clinics in Nigeria. Including:
- Oxygen Source (Oxygen concentrator or Oxygen Cylinder)
- Sterilizing Equipment (Autoclave)
- Patient monitors
- Suction machine (automated or manual)
- Others (Hospital bed, Bedside Lockers etc.)
In addition to this, you can get more equipment specific to the needs of your clinic, depending on the kind of clinic you want to set up. Sariva offers equipment sourcing and procuring solutions which may be very helpful to you. Find out more:
- Hire staff for your clinic:
The employees you will hire is a very crucial part of setting up your hospital. The employees represent the face of the company and greatly affect its reputation. Hire the right staff who are legally licensed and knowledgeable.
- Market your Clinic:
To drive profit for your company, you have to invest in a good marketing plan. You could explore having a web page with information that can be shared. Information that could guide them in taking care of their health. You could also attempt email marketing, using your contact list and your email. You could also consider traditional marketing and advertising, like radio jingles, TV ads, and billboards. It is best to choose a marketing plan that is tailored to your business plans.
Although it seems like a lot of work, by taking things one step at a time and making smart decisions, you’ll set yourself up for future growth. Consider these steps a roadmap to setting up your clinic. It is also important to consult other medical professionals, and consultants who have had experience with setting up clinics, especially in NIgeria.
Sariva healthcare offers consultations and advice to professionals looking to set up hospitals. We have over a decade of experience in setting up clinics. Book a free consultation here or send an email to [email protected]
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HRM Bah Mbi